DAMA Midsouth Chapter Presents:

"The Enrichment Data Industry"
Thursday, March 26 2009 at the FedEx World Tech Center

50 FedEx Parkway
Building 50 London Room
Collierville, TN 38017

Reception: 4:00-4:30 PM
Presentation: 4:30-6:00 PM

Reserve your seat | Download the Flyer (PDF)

Over the last 30 years, while there have been many constants in the realm of data and its marketing uses, much has changed as well.  The way consumers interact with businesses has changed.  The way marketers leverage data has changed.  The types of data that are available, and the ways in which data is collected, distributed and utilized have changed.  And all of this has taken place in a dynamic environment where consumers are increasingly asking questions about who has access to their personal information, how it may benefit them, and how it may put them at risk.  Our presentation and conversation will discuss:

-   The kinds of data that are being collected
-   The methods by which information is being collected today
-   How it will be collected in the near future
-   The uses and applications for marketing data today
-   The applications and challenges envisioned in the coming years

Featuring David Danziger

David Danziger is a Product Leader at Acxiom, a leading provider of global interactive marketing information and services.  Danziger leads Acxiom’s Information Products Innovation Team and is currently responsible for commercializing multiple new consumer data offerings.  He is particularly focused on bringing to market a product based around key life event triggers and in-market data. Danziger has held multiple roles associated with leveraging data for marketing purposes.  
 
He is considered an expert in consumer demographic data and its applications in customer acquisition, retention, cross-sell/upsell, and win-back.  
 
Danziger has written articles and spoken at industry conferences on topics associated with data, marketing, data integration and data mining.  He holds an MBA in Entrepreneurship and marketing from The University of Texas at Austin and a BA in Political Science from the University of Michigan.

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To reserve your seat, click here (or email us at dama.midsouth@gmail.com).

Download the Flyer (PDF)